Common terms used when discussing customer insights
Companion table to Customer insights - FAQ.
Term |
Definition |
|
First-party data |
Your customer data is what we call first-party data. |
|
Median |
The middle value of the given group used in the comparison. |
|
Groups/Segments |
Groups of people, in this context used for selecting whom you want to run the comparative analysis using. |
|
Distribution |
The distribution of a variable is a frequently-visual description of the relative numbers of times each possible outcome is observed or expected to occur. |
|
Quintiles |
An evenly-split proportion of an ordered/ranked group. The most common versions are:
|